bebe was launched in 1976 by Manny Mashouf, who came to the United States in his teens. Living in Washington, DC, and then California, Mashouf noticed a lack of fashionable options for women in their mid-20s to mid-30s and set out to fill the need in the marketplace by creating North America’s first contemporary brand.
Mashouf’s initial bebe store in San Francisco broke new ground in the fashion industry, establishing the contemporary category and offering distinctive, inspirational designs that blended sophistication with sensuality. His clothing line quickly became a global label.
Nearly 40 years later, bebe is one of the world’s most recognized retailers.
Designed for the confident and style-conscious woman, today bebe remains fashion forward with an assertive edge. Its signature is unique, empowering clothing that appeals to women who command attention and enjoy looking pulled together at all times.